Most of us either love creating long-form content (macro) such as blogs and vlogs or short-form content (micro) such as social media. But then we end up neglecting either blogs/vlogs which are key to building sustainable online authority or social media which is great for regularly connecting with people and marketing your content/website.
Save time and maximise your online results by using this simple structure to create content in all its forms.
- Think of an idea: Why this? Why now? What do people need to know?
- Plot out a structure as this will help with relevant subheadings and thinking about key points plus this can also make up your social media post to plug your macro content/ blog. E.g.
Shop local: Reasons why we need to use community based businesses
53 per cent of consumers are shopping locally following the Pandemic but how does shopping locally impact businesses purchasing and providing services for one another?
- Boosts local economy
- Secures local jobs
- Creates better relationships
- Shared local values
- Better customer care and easier to contact
- More accountability
- Good marketing
- Using this structure then start to elaborate on each point as well as writing an intro and conclusion. E.g.
Shop local: Reasons why we need to use community based businesses
With the rising cost of living and organisations struggling more than ever, it’s important where possible that we all support each other by buying locally.
53 per cent of consumers are shopping locally following the Pandemic but how does shopping locally impact businesses purchasing and providing services for one another?
Here’s how using community based businesses can help:
- Boosts local economy: More money invested locally which helps businesses cover their rates.
- Secures local jobs: It means more jobs are sustainable as there is a need for them.
- Creates better relationships: You get a personal relationship with suppliers which should mean better quality, service and prices.
- Shared local values: It’s good for marketing and most of all can be part of your value proposition.
- Better customer care and easier to contact: There’s more accountability if things go wrong or you need to make changes.
- More accountability: It’s easier to trace your products and supplies and where they come from.
- Marketing: You can tell the stories of your suppliers. More customers want to support you as you are supporting the local infrastructure.
It also means that people are more likely to buy from you and you can help to foster a good network of businesses.
To discover more about businesses in your area, head to our network page here.
- Here are just the sample posts I’ve written on a half hour train journey to create micro and macro content to schedule.
SOCIAL MEDIA POST EXAMPLE
Shop local? Here’s why we need to use community based businesses
53 per cent of consumers are shopping locally following the Pandemic but how does shopping locally impact businesses purchasing and providing services for one another?
- Boosts local economy
- Secures local jobs
- Creates better relationships
- Shared local values
- Better customer care and easier to contact
- More accountability
- Good marketing
CALL TO ACTION
Read more at: https://sparklecommunitymedia.co.uk
ADD HASHTAGS
BLOG POST EXAMPLE
Shop local: Reasons why we need to use community based businesses
INTRO (HOOK/ RELEVANT IN LINE)
With the rising cost of living and organisations struggling more than ever, it’s important where possible that we all support each other by buying locally.
KEY RESEARCH / IDEAS / CREDIBILITY
53 per cent of consumers are shopping locally following the Pandemic but how does shopping locally impact businesses purchasing and providing services for one another?
SUBHEADINGS AND MAIN
Here’s how using community based businesses can help:
- Boosts local economy: More money invested locally which helps businesses cover their rates.
- Secures local jobs: It means more jobs are sustainable as there is a need for them.
- Creates better relationships: You get a personal relationship with suppliers which should mean better quality, service and prices.
- Shared local values: It’s good for marketing and most of all can be part of your value proposition.
- Better customer care and easier to contact: There’s more accountability if things go wrong or you need to make changes.
- More accountability: It’s easier to trace your products and supplies and where they come from.
- Marketing: You can tell the stories of your suppliers. More customers want to support you as you are supporting the local infrastructure.
CONCLUSION
It also means that people are more likely to buy from you and you can help to foster a good network of businesses.
CALL TO ACTION
To discover more about businesses in your area, head to our network page here.
CREDIT AND OUTBOUND LINK TO SOURCE
Research source here.
